Strategic capital Lasting impact
Local conviction.
Entrepreneurial perspective.
Who we are
Coconut Grove Capital is a Florida-based private investment firm focused on deploying capital directly into emerging businesses across the state.
We partner with founders, business owners, management teams and real estate sponsors where our capital, operating perspective and long-standing Florida relationships can help support responsible growth. Our principals have founded, operated, financed and advised businesses throughout Florida over multiple decades.
Florida first Direct investments. Founder partnerships Disciplined underwriting
Investment focus
Three strategies. One Florida-
first mandate.
Our primary focus is straightforward: invest in emerging Florida businesses and select real estate opportunities where engaged capital can help create lasting value.
01
Florida Professional Services
We invest in emerging professional services firms across Florida where specialized expertise, strong client relationships and capable leadership create a foundation for growth.
We favor founder- and owner-led businesses with durable demand, differentiated capabilities and the opportunity to scale thoughtfully.
02
Florida Operating Businesses
We partner with blue-collar, skilled-trade and essential-service businesses that support Florida’s communities, infrastructure and continued growth.
Our focus is on strong operators, essential services, recurring demand and businesses where additional capital can support the next stage of development.
03
Real Estate Sponsor Capital
We provide flexible capital for select Florida real estate opportunities, partnering with experienced sponsors on well-defined investment and development plans.
Our real estate solutions may include co-GP and gap funding structures tailored to the needs of the sponsor and the opportunity.
What we look for
Geography
Florida-based or meaningful Florida operations
Emerging companies.
Enduring potential.
Business profile
Durable demand with a visible path to sustainable growth
Leadership
Strong founders, owners and management teams
Our mandate
Investing behind
Florida’s next
generation.
Our purpose is to connect patient private capital with promising Florida businesses. We invest directly, work alongside the people building the company and remain focused on long-term value creation rather than short-term market activity.
01 Emerging Florida businesses
02 Founder & owner-led companies
03 Durable demand & growth potential
04 Direct, long-term partnerships

Our approach
More than capital.
A committed partner.
We believe the best investments begin with exceptional people and are strengthened by disciplined, patient and aligned capital.
Exceptional people
We begin with the character, experience and ambition of the people leading the business.
Enduring fundamentals
We seek understandable businesses with recurring demand and defensible market positions.
Aligned partnership
We structure capital thoughtfully and work toward outcomes that serve all stakeholders.
Patient perspective
We value long-term progress over short-term optics and remain disciplined through market cycles.

Leadership
Built by an entrepreneur.
William H. Holly
“We understand the challenges faced by founders because we have lived them.”
William H. Holly is the Founder and Chief Executive Officer of Coconut Grove Capital, bringing more than 30 years of experience in private investment, commercial real estate, banking and entrepreneurship.
His experience founding, operating, financing and advising businesses informs the firm’s commitment to disciplined investing, strategic leadership and enduring partnerships.

Start a conversation
Partner with Coconut Grove Capital.
We welcome conversations with prospective investment partners, founders, business owners, management teams and real estate sponsors.
3150 sw 38 ave suite 550 miami fl 33146



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